Former Sen. Loeffler Launches Effort to Stir Conservative Voters

 ATLANTA, Georgia — Former U.S. Sen. Kelly Loeffler’s new Greater Georgia organization is seeking to register 100,000 conservative voters in the northern exurbs of Atlanta ahead of the 2022 election.

The group describes its “Red Belt Blitz” as a six-figure outreach and mobilization effort to register and engage conservative-leaning voters in Cherokee, Hall, Forsyth, Bartow, and Floyd counties north of Atlanta.

“It’s an unprecedented effort we haven’t had on our side,” Loeffler told the conservative Morning Xtra radio show this week. 

“We’ve seen the left out-register us in the 2020 cycle. That’s why it’s important for us to put our resources and efforts toward this new voter registration effort,” she said.

Loeffler launched the organization shortly after her defeat by Democrat Raphael Warnock in January’s senatorial runoff election.

She has said she sees her organization as a GOP answer to the Fair Fight Action voting rights group founded by Stacey Abrams. 

The two organizations went head-to-head in June in a low-profile state legislative special election in which the GOP held onto a seat being vacated by state Rep. Bert Reeves.

Reeves, of Marietta, Georgia, resigned his seat to take a job at his alma mater, Georgia Tech. 

In the end, Republican Devan Seabaugh, an ambulance company executive, easily defeated Democrat Priscilla Smith.

“We ran digital ads, pushed texts, emails and logged hundreds of thousands of touches that created an overwhelming win,” Loeffler said. “This mobilization is entirely possible again if we organize. And that’s what we’re doing right now in north metro Atlanta.”

The five counties could be rich territory, especially Forsyth. New census figures show it grew by 43% over the past decade, making it one of the fastest-growing large counties in the nation.

Loeffler, told the hosts of the Morning Xtra show that she hasn’t ruled out a rematch against Warnock next year, and went on to say that even mobilizing a small fraction of disengaged conservatives could make a difference with election margins in Georgia so tight.

“We’re keeping the tent up – we’re not taking it down – and that’s how we’re going to grow it,” she said.