ROKK Solutions Launches New Practice Area: Social Impact Communications

WASHINGTON – Lindsay Singleton, longtime managing director at ROKK Solutions, will now also serve as lead of its new practice area: social impact communications.

The practice, launched Tuesday by the bipartisan political communications firm, will assist organizations in amplifying their social impact efforts and messaging to policymakers.

“Social impact communications is a key part of a long-term public affairs strategy, and one that many businesses overlook,” said Singleton, who has been with the firm since 2018. 

“By engaging advocates from different areas of the community, including investors and corporate boards as well as media, policy makers and customers, businesses can build long-lasting relationships with their communities and on Capitol Hill,” she said.

Singleton has led a number of successful corporate social responsibility communications campaigns at ROKK, with clients including International Franchise Association, Iraq and Afghanistan Veterans of America, and Civic Responsibility Project.

“While many agencies offer corporate responsibility programs focused on customers, few offer strategic communications solutions focused on policymakers,” said ROKK Solutions Co-Founder and Partner Rodell Mollineau. 

“During an election year, businesses look for ways to build relationships with new government officials, but in reality, building the business’s reputation should be done authentically over time, and not just when new faces come to town,” he said.

Singleton told The Well News Tuesday that over time she’s developed strong opinions about why organizations often talk about their social impact work with only the consumer in mind, and in doing so, miss out on a real opportunity to make long-term friends among policy makers.

“There is a studied across-the-aisle benefit to elevating a business’s E, S and G (Environmental, Social and Governance) work ahead of an election and beyond,” she said.

As she wrote in Morning Consult: “As election season continues its crescendo toward November, smart companies and their government relations strategists should be thinking now about how they will approach the new Congress, and possibly a new White House. 

“Communications that lean into governance efforts now can help hedge against whatever upheaval we may see in November and give brands a running start toward their post-election education efforts.”

Prior to joining ROKK Solutions, Singleton consulted for Fortune 200 companies on their corporate social responsibility efforts, spearheading human rights and sustainability partnerships between multinational corporations and NGOs. 

She currently sits on the board of the Civic Responsibility Project, where she lends her expertise to businesses initiating voter participation campaigns.