Americans Spend $110 a Month on Fitness, Wellness and Beauty

Americans spend an average of $110 a month on fitness, wellness and beauty, according to a recent survey by StyleSeat, an online information portal for beauty and wellness professionals.

The findings come from a recent survey of more than 1,400 consumers.

Researchers at StyleSeat asked respondents how much they spent on fitness (including gym memberships, vitamins and supplements), wellness (mental health services, sleep aids, meditation tools and bodywork), and beauty (including hair, skincare and teeth whitening).

What they found was that while the average respondent spent about $110 a month on these categories, they didn’t distribute their spending equally across all categories.

In fact, most Americans spent far more on beauty (about $46 a month), than they did on either fitness ($34) or wellness ($30).

According to StyleSeat, women and nonbinary individuals spent more in every category than men, and millennial respondents spent the most of any generation at $155 a month.

Millennials spent $20 more monthly on beauty, fitness and wellness than members of Gen Z, amounting to a $240 annual difference.

Interestingly, while most respondents said inflation will likely result in an overall decrease in their spending on beauty, 71% said they would not cut back on their wellness spending during this period of escalating prices.

Respondents were also asked to rank the products and services they spend the most on in each category. 

Vitamins and supplements were two times more popular than any other fitness expense with 36% saying they spent the most on them. Sleep aids and mental health care (both 19%) tied for the biggest wellness expenses.