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Nielsen Has National Ratings Accreditation Yanked by Media Rating Council
Media
Nielsen Has National Ratings Accreditation Yanked by Media Rating Council
2021-09-01 20:32:21
by Dan McCue

Nielsen, which for decades has been providing television ratings for everything from presidential debates and political conventions to nightly newscasts, was reeling Wednesday after a key industry organization pulled its support of the company’s services. The Media Rating Council is... Read More

Economy
Nielsen Predicts Consumer Holiday Spending Behavior in 'New Normal'
2020-11-04 22:03:08
by Sara Wilkerson

Ahead of the holiday season, Nielsen, the global marketing research firm, recently predicted the types of behaviors consumers will exhibit due to the “new normal” set by the COVID-19 pandemic. With considerations of varying financial and physical restrictions consumers will... Read More

Straight From The Well
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