Loading...

ROKK Solutions Launches New Practice Area: Social Impact Communications

September 22, 2020 by Dan McCue
ROKK Solutions Launches New Practice Area: Social Impact Communications
Lindsay Singleton_ROKK Solutions

WASHINGTON – Lindsay Singleton, longtime managing director at ROKK Solutions, will now also serve as lead of its new practice area: social impact communications.

The practice, launched Tuesday by the bipartisan political communications firm, will assist organizations in amplifying their social impact efforts and messaging to policymakers.

“Social impact communications is a key part of a long-term public affairs strategy, and one that many businesses overlook,” said Singleton, who has been with the firm since 2018. 

“By engaging advocates from different areas of the community, including investors and corporate boards as well as media, policy makers and customers, businesses can build long-lasting relationships with their communities and on Capitol Hill,” she said.

Singleton has led a number of successful corporate social responsibility communications campaigns at ROKK, with clients including International Franchise Association, Iraq and Afghanistan Veterans of America, and Civic Responsibility Project.

“While many agencies offer corporate responsibility programs focused on customers, few offer strategic communications solutions focused on policymakers,” said ROKK Solutions Co-Founder and Partner Rodell Mollineau. 

“During an election year, businesses look for ways to build relationships with new government officials, but in reality, building the business’s reputation should be done authentically over time, and not just when new faces come to town,” he said.

Singleton told The Well News Tuesday that over time she’s developed strong opinions about why organizations often talk about their social impact work with only the consumer in mind, and in doing so, miss out on a real opportunity to make long-term friends among policy makers.

“There is a studied across-the-aisle benefit to elevating a business’s E, S and G (Environmental, Social and Governance) work ahead of an election and beyond,” she said.

As she wrote in Morning Consult: “As election season continues its crescendo toward November, smart companies and their government relations strategists should be thinking now about how they will approach the new Congress, and possibly a new White House. 

“Communications that lean into governance efforts now can help hedge against whatever upheaval we may see in November and give brands a running start toward their post-election education efforts.”

Prior to joining ROKK Solutions, Singleton consulted for Fortune 200 companies on their corporate social responsibility efforts, spearheading human rights and sustainability partnerships between multinational corporations and NGOs. 

She currently sits on the board of the Civic Responsibility Project, where she lends her expertise to businesses initiating voter participation campaigns.


Disclosure: The Well News is partially owned by Kristen Hawn, a partner at ROKK Solutions.

In The News

Health

Voting

In The News

June 29, 2022
by Dan McCue
Matthews Wins Runoff to Challenge Incumbent Sen. Tim Scott

COLUMBIA, S.C. — S.C. Democratic state Rep. Krystle Matthews has won the Democratic primary runoff in South Carolina and with... Read More

COLUMBIA, S.C. — S.C. Democratic state Rep. Krystle Matthews has won the Democratic primary runoff in South Carolina and with it the right to challenge incumbent Republican Sen. Tim Scott in November. With 99% of precincts reporting as of Wednesday afternoon, Matthews beat challenger Catherine Fleming... Read More

June 29, 2022
by Reece Nations
Texas Judge Allows Abortion Procedures to Resume Temporarily 

HOUSTON — Abortions up to around six weeks of pregnancy were permitted to resume at some clinics in Texas after... Read More

HOUSTON — Abortions up to around six weeks of pregnancy were permitted to resume at some clinics in Texas after Harris County District Court Judge Christine Weems granted a temporary restraining order on Tuesday that blocks the state’s ban enacted in 1925. Texas was one of... Read More

June 29, 2022
by Dan McCue
Breyer Bids President Adieu as SCOTUS Prepares to Announce Final Rulings

WASHINGTON — The letter, delivered to President Joe Biden Wednesday afternoon, was as modest and straightforward as the man who... Read More

WASHINGTON — The letter, delivered to President Joe Biden Wednesday afternoon, was as modest and straightforward as the man who signed it. "This past January, I wrote to inform you of my intent to retire from regular active service as an associate justice of the Supreme... Read More

June 29, 2022
by Tom Ramstack
Supreme Court Expands Veterans’ Rights to Sue States for Job Discrimination

WASHINGTON — A Supreme Court ruling Wednesday broadens the rights of veterans to sue state agencies for employment discrimination based... Read More

WASHINGTON — A Supreme Court ruling Wednesday broadens the rights of veterans to sue state agencies for employment discrimination based on their military service. The ruling revives a lawsuit by a former Texas state trooper who said he was forced out of his job because of... Read More

June 29, 2022
by Dan McCue
Gorsuch Scorches Majority Over Ruling in Sovereign Authority Case

WASHINGTON — It began with a simple question: Do the federal government and a state have concurrent jurisdiction to prosecute... Read More

WASHINGTON — It began with a simple question: Do the federal government and a state have concurrent jurisdiction to prosecute crimes committed by non-Native Americans against Native Americans in what the federal government continues to refer to as “Indian country”? But the ruling in the case,... Read More

June 29, 2022
by Alexa Hornbeck
Medicare Advantage Program Slammed for High Costs and Lack of Efficiency

WASHINGTON —A series of reports have revealed continued issues with Medicare Advantage Plans, a private-plan alternative to traditional Medicare, and... Read More

WASHINGTON —A series of reports have revealed continued issues with Medicare Advantage Plans, a private-plan alternative to traditional Medicare, and now members from the House Committee on Energy and Commerce are focused on how to establish better protections for America’s seniors.  “One of the promises of... Read More

News From The Well