Online Sales Break Black Friday Record as Clicks Beat Queues

December 2, 2019by Hailey Waller and Giulia Camillo
Online Sales Break Black Friday Record as Clicks Beat Queues

NEW YORK — Black Friday hit a record $7.4 billion in U.S. online sales as many shoppers spent the day clicking instead of lining up to buy.

It was the second-biggest U.S. online sales day ever, behind 2018 Cyber Monday’s $7.9 billion, according to a survey of 80 of the top 100 U.S. online retailers from Adobe Analytics.

Shoppers increasingly favor buying online from the start of the holiday season, rather than waiting for Cyber Monday as they may have a few years ago. That’s in part as they transition to purchasing via mobile devices from using computers — often at the office after the holiday weekend.

Purchases made by smartphone on Friday accounted for $2.9 billion in sales, the most ever.


“With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line,” said Adobe analyst Taylor Schreiner.

Overall it remained unclear the percentages of sales online versus in stores this holiday weekend.

Yet some shoppers still prefer the Black Friday in-store experience, which is sometimes a family hunting-and-gathering expedition after Thanksgiving festivities.


For example, the Atlantic Terminal Mall Best Buy in Brooklyn sold out of Apple Inc. iPhone 11 and iPhone 11 Pros on Friday and had lines stretching the length of the store as shoppers picking up Microsoft Corp. Xboxes and Nintendo Co. Switches among other big-ticket items.

One out of 5 dollars this holiday season will be spent between Thanksgiving Day and Cyber Monday, according to Adobe figures, which are similar to estimates provided by Salesforce. Cyber Monday sales are poised to outshine 2018’s record by 19%.

———

With assistance from Cristin Flanagan and Jordyn Holman.

———

©2019 Bloomberg News


Visit Bloomberg News at www.bloomberg.com

Distributed by Tribune Content Agency, LLC.

A+
a-

In The News

Health

Voting

In The News

January 27, 2023
by Dan McCue
President Confirms Jeff Zients Will Succeed Klain As Chief of Staff

WASHINGTON — President Joe Biden announced Friday morning that Jeff Zients, the administration’s former COVID-19 response coordinator, will assume the... Read More

WASHINGTON — President Joe Biden announced Friday morning that Jeff Zients, the administration’s former COVID-19 response coordinator, will assume the role of White House chief of staff next month. Ron Klain, who currently serves as the president’s chief of staff, is expected to leave the White... Read More

January 26, 2023
by Dan McCue
Spanberger Leads Push to Prevent Offshore Drilling in Virginia

WASHINGTON — As House Republicans move closer to a vote on a bill intended to curb the president’s ability to... Read More

WASHINGTON — As House Republicans move closer to a vote on a bill intended to curb the president’s ability to sell oil from the Strategic Petroleum Reserve, Rep. Abigail Spanberger, D-Va., is pushing for an amendment to prevent her state’s coast from being opened for oil... Read More

January 26, 2023
by Dan McCue
Schiff Enters Field Competing for Feinstein Senate Seat

WASHINGTON — Rep. Adam Schiff, D-Calif., confirmed one of California politics’ most poorly kept secrets, announcing Thursday that he is... Read More

WASHINGTON — Rep. Adam Schiff, D-Calif., confirmed one of California politics’ most poorly kept secrets, announcing Thursday that he is running in 2024 for Democratic Sen. Dianne Feinstein’s Senate seat. Schiff is the second candidate to formally enter what is expected to be a crowded field... Read More

Slotkin Preps Senate Run After Winning Tough Reelection Bid

LANSING, Mich. (AP) — Just three months ago, Rep. Elissa Slotkin was one of the most vulnerable Democrats in Washington,... Read More

LANSING, Mich. (AP) — Just three months ago, Rep. Elissa Slotkin was one of the most vulnerable Democrats in Washington, fighting an expensive campaign for reelection in a Michigan district that Republicans were sure they could retake. That was all a distant memory recently as Slotkin... Read More

January 25, 2023
by Dan McCue
House Republicans Vow to Advance Strategic Petroleum Reserve Bill

WASHINGTON — House Republicans vowed Wednesday to move ahead with a vote on a bill restricting the president’s ability to... Read More

WASHINGTON — House Republicans vowed Wednesday to move ahead with a vote on a bill restricting the president’s ability to tap the strategic petroleum reserve, despite a promised veto from the White House. Speaking to reporters at a news conference held at RNC headquarters, GOP Conference... Read More

January 25, 2023
by Dan McCue
War of Words Heats Up Over GOP Plan to Abolish Income Tax

WASHINGTON — Democratic leaders from the House and Senate on Wednesday blasted away at a GOP proposal to do away... Read More

WASHINGTON — Democratic leaders from the House and Senate on Wednesday blasted away at a GOP proposal to do away with all income and payroll taxes and replace the lost federal revenue with a massive hike in the sales tax. “This plan is dangerous and it... Read More

News From The Well
scroll top