Comcast Pledges $100 Million to Fight ‘Injustice and Inequality’

June 8, 2020 by Dan McCue

Comcast is allocating $100 million toward fighting injustice and inequality faced by African-Americans and other communities.

The new initiative will encompass social-justice programs aimed at inequality against “any race, ethnicity, gender identity, sexual orientation or ability,” chairman/CEO Brian Roberts announced in a memo distributed companywide on Monday.

This comes against the backdrop of ongoing protests demanding law-enforcement reform in the wake of the killing of George Floyd of Minneapolis, Minn., an African-American who died May 25 while in police custody.

The Comcast pledge includes $75 million in cash and $25 million worth of advertising over the next three years.

That’s in addition to the existing commitments the company makes to “thousands of organizations supporting underrepresented communities” through the Comcast NBCUniversal Foundation and social impact programs, Roberts wrote.

Craig Robinson, executive vice president and chief diversity officer for NBCUniversal, will oversee the initiative with Roberts at the corporate level and will coordinate with business leaders across Comcast, NBCUniversal and Sky to build programs, allocate resources and partner with national and local organizations “to drive meaningful change.”

“Each of our companies will create sustainable programs within their businesses and will be proactively soliciting ideas from employees so that we can build this effort together,” Roberts said.

The company’s goal, Roberts added, is “to build programs, allocate resources and partner with national and local organizations to drive meaningful change.”

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