facebook linkedin twitter

Sweet News: Halloween Spending Expected To Reach All-Time High

October 6, 2021 by TWN Staff
Sweet News: Halloween Spending Expected To Reach All-Time High
Illustration from National Retail Federation website.

WASHINGTON — Consumer spending on Halloween related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to a new survey by the National Retail Federation.

The federation conducts its annual Halloween spending survey in partnership with Prosper Insights & Analytics. 

“Americans plan to spend more than ever to make this Halloween a memorable one,” said the business group’s president and CEO, Matthew Shay, in a written statement announcing the survey results.

“Retailers have implemented a number of measures, such as bringing in Halloween products earlier than normal, to ensure their shelves are stocked with seasonal candy, décor and other items ahead of this important holiday,” he added.

The survey found an estimated 65% of Americans intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020, and comparable with 68% in 2019 before the COVID-19 pandemic took hold. 

In addition, the survey found households with children are much more likely to celebrate Halloween (82%) than those without (55%).

The ways people plan to celebrate Halloween should also come as no surprise.

The survey found handing out candy will be the number one activity associated with the holiday, at 66%, with decorating the home or yard coming in second at 52%, dressing in costumes (46%), carving a pumpkin (44%) and hosting or attending a party (25%).

With more Americans celebrating Halloween this year, average spending is also to be up, the National Retail Federation said.

On average consumers plan to spend $102.74 on costumes, candy, decorations and greeting cards — $10 more than they planned to spend last year, the survey found.

Households with children are estimated to spend more than twice the amount of households without children ($149.69 compared with $73.57) on Halloween items. 

The number of Americans planning to decorate for Halloween is on par with last year’s spike in interest, with spending on decorations expected to climb to $3.17 billion, up from last year’s $2.59 billion. 

Total spending on costumes is projected to be the highest it has been since 2017 at $3.32 billion.

This year consumers are also shopping for Halloween items earlier than ever, with 45% telling the data collectors they shopped in September or earlier, and another 39% saying they plan to shop during the first two weeks of October.

“This year in particular, we see an emphasis on Halloween spending from families,” Prosper Insights Executive Vice President of Strategy Phil Rist said in a written statement. 

“Not only are those with children intending to spend more on Halloween related items like costumes, they are also getting a kick start on their shopping, with more than half starting their shopping in September or earlier.”

And since you no doubt want to know: The survey found interest in pet costumes remains high with one in five intending to dress their pet up for Halloween this year. 

Younger adults are more likely to dress their pets in costume, as 28% of those aged 18–24 and 30% of those aged 25–34 plan to do so.

The National Retail Federation and Prosper Insights & Analytics surveyed 8,061 consumers about their Halloween shopping plans. The survey was conducted September 1-8 and has a margin of error of plus or minus 1.1 percentage points.

A+
a-

In The News

Health

Voting

Economy

January 21, 2022
by Dan McCue
Global Leaders Facing Complex, Often Divergent Economic Challenges in 2022

GENEVA, Switzerland – Policy makers the world over will face a complex and often divergent set of economic challenges this... Read More

GENEVA, Switzerland – Policy makers the world over will face a complex and often divergent set of economic challenges this year as COVID wanes and other challenges, ranging from inflation to record fiscal debt levels, retake center stage, said participants at the Davos Agenda, a virtual... Read More

Biden Chooses Three for Fed Board, Including First Black Woman

WASHINGTON (AP) — President Joe Biden will nominate three people for the Federal Reserve's Board of Governors, including Sarah Bloom... Read More

WASHINGTON (AP) — President Joe Biden will nominate three people for the Federal Reserve's Board of Governors, including Sarah Bloom Raskin, a former Fed and Treasury official, for the top regulatory slot and Lisa Cook, who would be the first Black woman to serve on the... Read More

Goodbye 'Godsend': Expiration of Child Tax Credits Hits Home

CHARLESTON, W.Va. (AP) — For the first time in half a year, families on Friday are going without a monthly... Read More

CHARLESTON, W.Va. (AP) — For the first time in half a year, families on Friday are going without a monthly deposit from the child tax credit — a program that was intended to be part of President Joe Biden's legacy but has emerged instead as a flash point over who... Read More

U.S. Jobless Claims Rise by 23,000 to 230,000

WASHINGTON (AP) — The number of Americans applying for unemployment benefits rose last week to the highest level since mid-November,... Read More

WASHINGTON (AP) — The number of Americans applying for unemployment benefits rose last week to the highest level since mid-November, but still low by historic standards. U.S. jobless claims climbed by 23,000 last week to 230,000. The four-week moving average, which smooths out week-to-week blips, was... Read More

US Inflation Soared 7% in Past Year, the Most Since 1982

WASHINGTON (AP) — Inflation jumped in December at its fastest year-over-year pace in nearly four decades, surging 7% and raising... Read More

WASHINGTON (AP) — Inflation jumped in December at its fastest year-over-year pace in nearly four decades, surging 7% and raising costs for consumers, offsetting recent wage gains and heightening pressure on President Joe Biden and the Federal Reserve to address what is increasingly Americans’ central economic... Read More

World Economic Forum Warns Cyber Risks Add to Climate Threat

LONDON (AP) — Cybersecurity and space are emerging risks to the global economy, adding to existing challenges posed by climate change and... Read More

LONDON (AP) — Cybersecurity and space are emerging risks to the global economy, adding to existing challenges posed by climate change and the coronavirus pandemic, the World Economic Forum said in a report Tuesday. The Global Risks Report is usually released ahead of the annual elite winter gathering of CEOs and... Read More

News From The Well
scroll top