ROKK Solutions and Engagious Launch Strategic Partnership
Leading bipartisan public affairs firm ROKK Solutions and the widely-respected research firm Engagious are joining forces to offer a potent combination of communications and research capabilities to help organizations win their public policy campaigns.
The newly announced strategic partnership will allow the two firms to co-market each other’s communications and message testing services and present an expanded suite of capabilities to current and potential clients.
“We are thrilled to have Engagious join us as a strategic partner,” said Ron Bonjean, co-founder and partner of ROKK Solutions.
“Rich Thau is not only great to work with but also a good friend,” Bonjean continued. “This joint venture will further add to our arsenal of communications services that will now include the best research and insights in the marketplace to ensure that messages that our clients are delivering will work with targeted audiences.”
For his part Thau, president of Engagious, said his team is honored to join Rokk Solutions, believing together, they’ll help “each firm’s clients successfully navigate increasingly complicated and emerging communications challenges.”
“The pandemic reinforced the value of partnerships, and our informal collaboration with Ron, Rodell, and Kristen in 2020 was such an asset to both firms that we decided to build upon it and announce it publicly,” Thau said.
Rodell Mollineau, another of the co-founders and partners of ROKK Solutions said the past year has taught his team that it is not enough to simply ask the polling question.
“There needs to be a better understanding of what leads to the answers we are receiving,” he said. “Engagious does this qualitative research better than anyone. This strategic partnership will help ROKK Solutions as we continue to develop effective messages that break through the noise and help our clients connect with their key audiences.”
“As a top strategic communications firm, it is critically important that we provide our clients with the best possible counsel rooted in data and research,” said Kristen Hawn, partner of ROKK Solutions.
“With this strategic partnership, we are excited to build on ROKK Solutions’ current offerings as we continue to expand in the current political environment,” she said.
ROKK Solutions and Engagious, in conjunction with the Sports and Leisure Research Group, are currently engaged in an ongoing study called “The Back to Normal Barometer.”
Building on waves of research, the barometer delivers crucial insights to guide future business decision-making by incorporating the voice of today’s consumer.
While the study primarily targets patrons of the airline, hotel, casino, and sporting event industries, the Back-to-Normal Barometer focuses on overall consumer attitude changes and impressions.
ROKK Solutions was recently named as a finalist for PRovoke Media‘s 2021 Innovation SABRE Awards for “Best Use of Original/Commissioned Research for PR” in recognition of its work on the study.
Disclosure: The Well News is partially owned by Kristen Hawn, a partner at ROKK Solutions.
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